Williams, 1913, the U.S. chemist (T. L. WILLAMS) for his sister invented the Maybelline mascara. It is intended to help his sister Mabel (MABEL) to win the hearts of her boyfriend, when Mabel's boyfriend Chet (CHET) Fall in love with another woman. Williams, a mixture of Vaseline gel and charcoal powder, eyelashes can become modulated into a black paste density moving. This is one the world's first mascara!
    1914, the first mascara first attempt Yingti. Chet was Mabel attracted The eyes full of charm, the two get married.
Williams set up the company in 1915. He will name his sister, and Vaseline together in English spelling, the company named Maybelline (Maybelline). Maybelline series initially based on mail order and in a magazine advertising a way to conduct sales.
    1917, the first mascara market paperback. Following this, women are competing to buy the daily necessities shop.
Maybelline in 1991 proposed a "United States and from the heart, the United States from Maybelline" slogan, expressing the Maybelline to reproduce the broad masses of women, belief in the inherent inner beauty.
    1996 L'Oreal Group (L'Oréal) acquisition of Maybelline. The move announced by the authority of science and technology innovation will be more perfect fusion of make-up together. In June, Maybelline Memphis moved by the world's fashion capital of New York. Maybelline New York was born! A breakthrough patented technology, Maybelline has launched series of newly developed color-Yan (Great Wear) products, including: lip makeup, eye make-up and Concealer products.
    In 2000 under the US Nielsen's statistics, make-up products in the U.S. market, Maybelline's sales and turnover are ranked first.
    In 1995, Maybelline arrived in China with high quality and popular price quickly for the majority of consumers favor. At present, Maybelline hundreds of cities in China, set up thousands of points of sale.
    In 1997, Maybelline won the National Bureau of Statistics issued the "China market, best-selling brand" title.
    1998, 1999, sales of Maybelline lipstick Wenju first in the country for two consecutive years, and in 2002 obtained a No. 1 selling lipstick, Maybelline mascara sales are the highest in the country top. Maybelline has become China's most well-known mass cosmetics market, the most popular makeup brands.
    Maybelline make-up brands in the world leading position in the public, achievements in the diversity of its make-up products, and high quality. Maybelline New York cosmetics and timely launch of the latest fashion colors, synchronized with the international trend, the latest and fastest popular message to the Chinese consumers. Maybelline is also very concerned about the same time, Asian women's own characteristics, and strive to products both from New York fashion, they can be more suitable for Asian women make-up needs.
    Maybelline has always been committed to the pursuit of the perfect inner quality products.
    From the United States Maybelline (Maybelline) Beauty Cosmetics, has always been committed to the pursuit of the perfect inner quality products for the modern woman to provide the most touching of the make-up effects. Years of effort, Maybelline has become the U.S. top three make-up brand, its products the first time in 75 years ago, "Optional open-frame" the sales approach appear in the cosmetics market, the user experience and choice of cosmetics to provide greater convenience. It provides all kinds of lipstick, foundation, eye shadow, mascara, eyeliner and nail polish Dengjun careful study by experts in line with international quality standard. In order to cater to the Oriental taste, specially in Japan set up a large research institutions dedicated to testing a variety of colors and formulations to meet the needs of Asian women. More Maybelline mascara is the world's largest manufacturers and founders.