From 1993 to two counters into the China market to develop in November 2001 to 10, 8 years the pace of development can only use the "slow" word to describe. However, from 2001 to 2003, a two-year period, the number of counters at once an increase of 23.

    Earlier work in Singapore, Mr. Gerba obviously well versed in the Chinese market, China's market will bring opportunities for analysis and entirely agreeable. "China has 6.5 million female population, of course, we are just consumers of regional location in the city, that is, 2.5 million of the total population, women account for half of the 1.25 million, excluding the elderly and children, an estimated 6250 10000, in China, our consumer base to be large than where it is also our interest lies. "

    Although the Chinese market, sales in the Estee Lauder Group's share of the total is still quite small, but the opinion of Mr. Gerba is currently in China does not value the number is linked to a long-term development. Estee Lauder to promote the development of China as the center for the future of cosmetics is not only China, a huge potential market, but more importantly is that the Chinese consumers and their expectations of the future of fashion new perspectives and ideas. "Upcoming Beijing Olympics and Shanghai World Expo will be to bring about major changes people's minds." Mr. Gerba look of expectations.