Avon: a better tomorrow

   Use the occasion of International Women's Day, Avon (China) Co., Ltd. was officially launched "better tomorrow" project, including customized Chinese women, "women's development project started gold", from March 2007 to 12 months, through the monthly to provide an award of 10,000 yuan project start-payments support in the "service society" or the "development business" to complete the implementation of achievements in two areas of women's programs, projects or ideas. At the same time, a series of marketing plans will be rolled out.

   " 'Better tomorrow' project for 'a better understanding than women, women' Avon to be a unified image, with one voice to stimulate and inspire the people around us." Global Avon Miss Zhong Binxian chairman and chief executive officer, said: " 'better tomorrow' project is a good opportunity for us to show the world its own changes Avon, as well as how economic independence, and innovative beauty products, charitable cause, an outstanding corporate citizen to change the image of women in the world life. "

   For the Avon salespeople, the "better tomorrow" project will bring them a change in economic conditions and the use of Avon's direct selling opportunity to create a profitable they are more independent, more exciting life opportunities. Since February 2006, Avon China's first and so far the only access to a truly nationwide direct sales license since the Avon already has nearly 400,000 salespeople. "Better tomorrow" project will stimulate and support those salespeople who continued to Chinese consumers through high-quality products and services to realize their career dreams.

   Avon (China) Co., Ltd. CEO Mr. Gao Shoukang, said: "It is with extreme emotion introduction of 'better tomorrow' project, which has not only opened a new chapter of Avon China, but also for Chinese women has brought new opportunities. We have launched the International Women's Day 'better tomorrow' project is very timely - we look back today Avon women's 120-year history of success, and we would like to thank, including China, including approximately 400,000 salespeople worldwide 5 million Avon sales representative, Avon and the world, 45,000 employees, for their efforts and contributions made by Avon, and to thank our distinguished customers, let us continue with 'a better understanding than women, women' mission. "

   He also pointed out: "The project carried out in China for the Chinese women to provide a platform to fulfill their dreams. We believe: achievements and social progress and women are the most effective way to change the world. Can not underestimate the power of women, and if you have adequate support and resources, they will be able to influence and change their lives, families and communities. hope that in our efforts, to have more individuals and groups to a common attention to women's life situation and future development, thus contributing to each a family and the harmonious development of society as a whole. "

   "Better tomorrow" women's development project has been launched fellowship activities of Sohu.com, the full support of the activities of the participants through the Sohu company's Web site network . Avon submit plans, voting as a means through the network produces the month's top monthly 10 programs, including women's studies by the experts, SOHU, and Avon Chinese personnel, including special Pingchu month, a jury ultimately the winner. Results of the assessment depends on the quality of the application programs, feasibility, and the "better tomorrow" Women fit the rules of development projects as well as the potential social impact of the program and so on.

   "Better tomorrow" project also include other parts of the introduction of new campaigns and a variety of marketing activities, as well as internal activities for Avon employees and salespeople can develop more business and career development opportunities. As a long-term commitment to China as a signal, Avon also announced prior to China's national diving team with the cooperation and support the team's ongoing efforts to prepare for 2008 Beijing Olympic Games. China's national diving team's overall image will also be significantly appear in the "better tomorrow" project a new ad campaign and marketing activities. Avon China has recently entered the second phase of direct-sales model, with emphasis on the service network for the Avon and the National salespeople can provide a better service, bring more opportunities for profits. Specific initiatives include the introduction of the new "Cell Phone orders" technology, a comprehensive upgrade order system, so that salespeople can easily be submitted directly via mobile phone orders; increase in the national "Call Center" and more efficient service nationwide salespeople, service network and the majority of customers. Expected that the technology upgrade will enable direct access to a nationwide distribution of products shorten the time from 72 hours to just 48 hours in order to support the continued promotion of new products; improve new product development, plans to launch in 2007, a variety of innovative products; to increase advertising inputs, and targeted a series of innovative marketing programs, throughout the whole "better tomorrow" project.

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