Recently, news that Avon will be laid off 1,200 people before 2013 and closed in the United States and Germany, part of the Ohio manufacturing facility. This is the Avon in February this year, announced cost savings program.
According to reports, Avon as early as February this year, announced a restructuring plan, its global supply chain and marketing channels will be adjusted. For this restructuring, Avon in the second quarter of this year will cost 77 million U.S. dollars, of which the layoffs will be completed by 2013.
Avon announces various regions around the world marked branch adjustments, including plant closings, relocation and consolidation of relevant institutions. Avon's chief financial officer, said outside the recent of these practices will consume half of the restructuring of the budget, but will complete the task 60% of the throttle, the company plans to achieve the 2012-2013 annual reduction of 200 million U.S. dollars a year spending plan.
Into 2009, the Avon in China seems to be a major highlight of the first quarter, sales rose by 9%, but recently took place in Harbin, Avon, "pyramid schemes gate" incident has brought to the company not a small negative impact, Avon China faces marketing mode challenges.
In 1997 she joined Avon with 10 U.S. dollars in the first week, she went door to door marketing, earned a 800 U.S. dollars. "Fantastic, I thought I could only earn pocket money from it." Dawn is the world's 6 million Avon salespeople in one.
This is the Jung in 2008, the company's annual financial report on the opening. The ethnic Chinese woman who is to reverse the company's destiny, she was the "Fortune", "Time", "Business Week" repeatedly as the world's best business leaders, legends in which she was a descendant of Li family. Now, the Chairman of the Board and CEO Avon's greatest hope is to be able to find more and more like Dawn Parrino this kind of "Avon's power."
Avon Chinese companies are the strict implementation of such strategies. You must have read many times has this been a television advertisement: a group of Ms. telling you about the beautiful experience to join Avon, they are sincere and speak with a contagious, advertising will eventually play a 400 recruitment hotline number and the "better tomorrow" message . "Joining Avon bar!" - This "know better than women, a woman," the company issued a call to you.
In the ad behind Avon salespeople team is rapidly expanding. In March of this year, the figure for the first time exceeded one million. This is from Avon, who took over from the Chinese government first direct selling license only three years.