Implement in order to ensure brand positioning strategy to better manage brand, L'Oréal brand manager to implement the system. L'Oreal Each brand has its own brand manager and marketing manager, a different brand is equivalent to a small company, they have their own advertising, channel, promotion and pricing strategy. For each brand managers, brand as your own children, all aspects should be envisaged for it. Owen called the area manager for L'Oreal must often go to the point of sale up to teach the brand management concept. In the world more than 150 countries and regions, regional manager of L'Oreal often appear in the cosmetics store, guide sales to mid-range and high-end L'Oreal products placed separately.