L'Oreal Apart from the distinction between product positioning on the outside of the brand, but also the use of distribution channels to integrate the different brands. L'Oreal (China), the marketing channels are divided into high-end cosmetics department, the mass cosmetics department, the professional products division, active four major sectors such as health, cosmetics department. In the distribution channel design, the L'Oreal give full consideration to the product target consumer group orientation: (1) mass of the product price should be easy for the public to accept a wide range of sales channels to the consumer at any time be able to see at any time be able to buy ; (2) mid-level brand, such as L'Oreal Professional Hair is a professional hair care brands, hair salons, hair stylists need special skills and highly personalized service, so that customers get to enjoy the whole, it is limited to hair salons and professional hair Store Sales; (3) Vichy and La Roche-Posay is usually through the major cities in the professional pharmacy distribution; (4) high-end brands such as Helena and other major cities are among the best in a number of department stores, department stores, with counters to be sold. L'Oreal to these four channels as the warp and the brand as the weft, the formation of a brand with a strong ability to integrate the matrix, and other corporate marketing structure of the different categories based on product features, L'Oreal sales channels rely on the layout of the implementation of the brand portfolio strategy to integrate heterogeneous brand system.