L'Oreal first recipe for success: the importance of scientific research

  Invented in 1907 by the world's first synthetic hair dye, the creation of the French chemist Eugene Schueller, relying on research and development fortune, just in the past 10 years, a number of patent applications in 2000, around the entry into force of the present patent 35000. L'Oreal to 3% of annual turnover to research, currently in Asia, the Americas and Europe, both R & D center.
  L'Oreal importance for technology is far more than any one cosmetics company, L'Oreal strength in technology can not only be found reflected in consumer demand, but also develop products to meet consumer demand. L'Oreal to exceed 3% of sales, a strong R & D above, use of the funds, while the industry average is 1.5% ~ 2%. 3% of this figure seems small, but they were in 2003 for R & D investment to 4.8 billion euros. In accord with this is that from 1993 to 2006, L'Oreal annual sales above the market average growth rate of nearly 70%. L'Oreal updated annually 20% of the products, each year there are at least 500 patents the company was born. L'Oreal to position themselves to high-tech cosmetics company, a total of more than 2,800 expert specializing in consumer throughout the skin, hair and their needs. Operating in accordance with the nature of the cosmetics industry, the L'Oreal by placing emphasis on research to shape the success of the L'Oreal Group's branded products are safe and functional.

  This is the L'Oreal cosmetics, as the world's largest enterprise groups in cosmetics as reflected in its first major success for a magic weapon.