L'Oreal acquisition of a small nurse after four years of waiting, L'Oreal was finally successful acquisition of a small nurse. As the small nurse three major skin care brands on the market, one of the brand valued at 5 million, a small market share of nurses to 5%, the country now has 280,000 sales outlets. Nurses have certainly been the small Chinese market of young people is very high awareness of a brand, according to AC Nielsen survey, the Chinese market, 96% of the 20-year-olds know the brand, is currently a small mass of nurses in the domestic cosmetics market, ranked三. This may be a small nurse L'Oreal acquired the most powerful explanation. The L'Oreal L'Oreal Group in 1997, entered the Chinese market has created a costly performance. 2002 L'Oreal sales in China 8.86 billion yuan. From January to September this year, L'Oreal sales in China last year rose by 66%. At the same time, L'Oreal in China also realized the localization of personnel, now has 3,700 employees, only eight expatriate employees from different nationalities. We can see that China is now the brand L'Oreal products are high-end. L'Oreal Paris hair accounts for high-end market, Lancome has entered a high-end cosmetics market, Maybelline in make-up market, access to pharmacies has also become active healthy VICHY cosmetics market leader. These products prices are 300 - 800 yuan between. There data indicate that 22 to 35 years of age the most frequent use of cosmetics group of Chinese women, 40% of consumers monthly income of 800 yuan. With the large number of the continuous influx of overseas high-end cosmetics, high-end cosmetics market competition heats up. I had domestic mass market is Oil of Olay skin care products, big brands such as Po and small nurses occupy. Their prices are 10 - 50 yuan. L'Oreal skin care products in China, the mass market has been a blank, while the acquisition of small nurse that L'Oreal will fully enter the mass cosmetics market in China. L'Oreal acquired a small nurse complete a strategic combination of the advantages of relying on its international brand, the existing sales channels of small nurses, as long as one shot, it can easily occupy a large share of the market. That will undoubtedly popular skin care brands in China caused great impact. While the small nurse will be fully integrated into the first half of 2004 L'Oreal. Small nurses into the L'Oreal to go through a period of running-in period: the infiltration of corporate culture, internal personnel adjustments, etc., but also said L'Oreal skin care products for the new mass-market of new products. From this we can see, L'Oreal, the new products will be a very long period of time to appear in the mass skin care market. Some of our businesses may use this as an opportunity, through a series of self-improving to meet the impending impact. First: a series of marketing strategies for consolidating existing markets, and strive to improve market share. Can increase the propaganda and increase promotions and a series of methods. 2nd: maintaining corporate image, increase brand awareness. Can be increased with excessive propaganda, emphasizing the public's brand awareness in order to achieve the brand has a higher degree of public awareness. Third: in the maintenance of its existing brands, while the market share, increase research and development efforts, product weeding out a series of technical, cultural connotation unique new products. The mass skin care products on the market in China's national brands, in order to remain invincible, not to be eliminated, it is necessary according to the need for timely adjustment of strategic portfolio, do not re-vision of the past to measure the market. With the fastest speed, summary past deficiencies, improve itself, optimize brand, increase market share, brand recognition, innovation and technology to maintain.