From the capital to the brand, from the technical to the core of L'Oreal products are the two elements, but the channel the health and maturity are factors that decide the outcome of lethal. From brand-name chains to the continued expansion of product lines to achieve comparative advantage must reflect the efficient distribution channels, or any of the industrial chain will become a part of the results of phantom.
 
   In the L'Oreal Internally, the implementation of product manager responsibility system, each brand has its own marketing strategy. L'Oreal said: different brands, is equivalent to a small company, they have their own advertising, channel, promotion and pricing strategy. Cosmetic industry is known as the hope that the industry sold packed in bottles, to a certain extent, cosmetics company is the brand management company. In order to open to open up a wider market, L'Oreal made a careful layout and arrangements.