L'Oreal Product Strategy

       A study data show that the L'Oreal products Zhuo without any high-quality, is the main reason it won the favor of consumers. In addition, the diversification of products to create a good sales performance is also an important reason not to be ignored. Expansion of a comprehensive product line to meet the different needs of consumers, and L'Oreal has won market share. Despite the high prices, but consumers are more willing to receive commitment to L'Oreal. On China's market, L'Oreal, the four product types with different features, they are: professional hair products; mass cosmetics; high-end cosmetics; special cosmetics. Today, L'Oreal launched the brand in the Chinese market are: Paris, L'Oreal, Lancome, Maybelline, RalphLauren, Biotherm, LaboratoriesGarnier so.

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