1, a wide range of sales territories. In fact, L'Oreal products throughout China, based in large cities at the same time, L'Oreal increasingly focused on in-depth sales of medium and small cities. In recent years, L'Oreal, increasing coverage area. Its products are mainly concentrated in large cities around, but now more of the sales growth came from a fragmented market because these markets are increasing the purchasing power of consumers.
2, a unique sales channels. Confronted with different customers, L'Oreal for its product design and build the best sales channels: professional hair products, to professional hair salon hair stylist or through a single channel directly to consumers offers a range of hairdressing products; public Cosmetics Department, through concentration of market distribution and media advertisements, so that L'Oreal products into the lives of ordinary consumers; high-end cosmetics, perfume shops through selective, department stores and tourist shops to provide customers and so on.