In 2009, it will be a new beginning. A loss, disappointment, or continue to the beautiful? This is an option. Options for the future, L'Oreal said: This is how a perfect combination of imagination and intuition of the problem. If someone asks whether these brands rely on to attract the world, that is competition, is to constantly study will focus on different areas, and then an orderly internal competition to attract the world.
 
   L'Oreal is the world's number one cosmetics company, with more than 500 different brands in over 100 countries to set up a brand division. In a highly competitive market, L'Oreal will not only make full use of the overall competitive advantage, but also take into account the relative independence of different brands. In order to solve this contradiction, L'Oreal China's first trial matrix organizational structure, if successful, will also be introduced to the world. In the new matrix-type organizational structure, consumers can see the L'Oreal product categories according to different requirements of different sectors corresponding responsibilities and rights. Because the local organizers to establish contacts directly with consumers, therefore, this organizational structure can be more quickly and effectively to meet the challenges of competitors or potential competitors. L'Oreal to promote innovation in this big business is one way to promote different brands in different regions compete with each other. L'Oreal in favor of its competition among different brands. It establishes a research center with another rivalry, it built a marketing team to contend with another branch. They still fight each other in the process as well as down its competitors. Only in this way can we continue to the world market, L'Oreal to introduce new brands to enhance the self-competition.