In 1830, Pierre - François - Pascal Guerlain opened the first store two years, and this house is located in Rivoli Street, No. 42, a perfume shop has become fashionable for women were places of worship. The name of the ointment Baume de la Ferté - contains beeswax, sweet almond and Bordeaux wine - which is still the product catalog Guerlain occupy a place: its high levels of tannic acid treatment of cracking of lips the effect that it is very outstanding.