As an international perfume industry, master, Pierre Guerlain, who had the status of the whole of Europe it is unique, alone, to use his celebrity perfume's on the numerous, including the EU also ni Queen, Queen Victoria and the inability to make people forget the Austrian Empress Xi Xi.
In 1828, when the young Pierre Guerlain studies returned from the United Kingdom and in France, founded when the perfume shop, probably did not think his family would be because the invisible colorless and odor in the next century and a half years, to become the eternal fragrance, durable synonymous with fragrance.
Pierre Guerlain is a talented artist, was born in Paris. He early went to Britain to study chemistry, upon graduation return to France, living in Paris. In 1828, as doctors and pharmacists in line with his right on the exquisite fragrance of love and the relentless pursuit of quality through repeated testing and a wide range of bold attempts, finally opened in Paris, a perfume shops. Initially, Guerlain perfume shop selling mostly imported from the UK fashion goods. Perhaps fate, may be only coincidence, medical background provided him with inspiration to play a practical way to begin deployment of Pierre Guerlain perfume. The young fragrance home in a corner of a small factory, invented a lot of new varieties of perfume. As a result, had nothing to filling with inspiration, began to drop by drop condensation in the bottle, piled into a "liquid diamonds."
Pierre Guerlain are often inspired by characters from the beautiful and memorable atmosphere, there are customers specifically ask him to a certain woman, the deployment of a particular party special smell. From 1830 onwards, he was trying his fragrance products personalized for a specific person or occasion manufactured. In Pierre Guerlain founded his business at the beginning, he prepared for clients to be able to different personalities known for fragrance. Guerlain's most famous customer was a big writer Balzac, but not enough to say that these are far from Guerlain perfume in France and Europe's position in history.
Paris was about to be redeveloped, a tree-lined avenue will soon appear in people's eyes, while Guerlain soon at the new Perth Avenue, set up an office, and opened a factory. In the two sons, Aime, and Gabriel's help, he gradually built up a good brand reputation, and has received royal permission granted by the Queen of Belgium. 1853, Pierre Guerlain personally developed Chupin's
"Royal Hong Lu," is printed on the bottle bees mark the times of Napoleon, it has been the EU is also the Queen's favor ni, Pierre Guerlain thus been designated as the Royal Queen's perfume division.
As early as few people know how to develop fragrance in this market and to be able to develop it as the industries, Mr. Pierre Guerlain has been whole-heartedly into this market in the past. In 1870, Pierre Cardin Pierre Guerlain join the design studio to start their own businesses, become a prolific and inspired designers. In 1876, he began to publish his own name clothes series, soon to be crowned as hard work and superb throne of the world's top designers. "My passion is to do on the body work, I can demonstrate the creation of a second layer of the inner skin." This is the source of inspired creativity and motivation. He designed the fragrance series is full of personal style, strong and sexy. The most interesting is the master of men and women using the body contour, as a perfume bottle design concept, reflects his unique ideas.
Guerlain perfume is a true family of Pierre Guerlain single-handedly founded the family business, and their son, Aime, and Gabriel is to carry forward the cause of genius. In 1884, the death of Pierre Guerlain, a legacy from our father's talent's oldest son, Aime Guerlain took over the company, he by virtue of a series of new fragrance has introduced quickly consolidated Guerlain perfume industry, which will for the extraordinary achievements of Guerlain has laid a solid foundation. In 1900, Guerlain transmitted to the third generation family business, Gabriel's two sons as his successor: Peter ad hoc management, and Jacques focus on creativity. For the history of this long-established company, the biggest challenge of how best to grasp the spirit of traditional resources and innovative balance between these two, both in writing style without losing the premise, and create and lead the wave of the future. Jacques assume this heavy and difficult to carry the mission of promoting the continued development of the company Guerlain, making it the 20th century, perfume industry Wurenbuxiao the master figure. Jacques looks depressed, quiet, for business dinners and have a natural aversion, and different from other masters, he has at home to perfume the entire deployment process, rather than in the plant's laboratory. Two brothers work together and ultimately laid the Guerlain perfume area of leadership.