Clarins founder Jacques Courtin-Clarins was originally a medical student, but because of the war's sake, his education interrupted. After the war, he began to try massage therapy profession, at work, he found that female customers were not only want to rely on a means of health care, but also hope that through cosmetics make them more beautiful skin. It is this need that inspired Jacques Courtin-Clarins inspiration, so he created the beauty business, and opened the first beauty salon.
Initially, Jacques Courtin-Clarins massage cream to use to buy and massage oils to give the guests do care, and soon he decided to develop themselves a more remarkable effect, and with 100% pure plant extracts as a component of massage oils. The first products introduced by the 3 essential oils and body care and facial care and essential oil composition of three models, which use oil products has been a big success, customers have asked Jacques Courtin-Clarins allow them to take home these oils, as a the daily care products to use. In 1954, the first Clarins Beauty Center, opened in Paris, from body care to facial care, CLARINS beauty won the clients loved the first Clarins product "100% pure plant extracts essential oils of care" officially born.As Jacques Courtin-Clarins reputation has grown, as well as customers right CLARINS oil products, fanatical, Jacques Courtin-Clarins skin care according to the needs of, and gradually developed a more medical care products: Cleanser, toner, day cream, night cream and body products.
Clarins product research and development spirit, based on botanical ingredients are targeting. In fact, developed by Clarins launched the first bottle of product, it is essential oils. All product development, must be the essence as the main active ingredient plant.Moreover, in the brand sent to the main customer's skin beauty manuals, also bound to stipulate that each plant contained in a product composition, as well as the composition effects. Compared to most of the cosmetics market-oriented marketing-oriented mode of operation, with special emphasis on the right beauty Clarins transmission of knowledge, with special emphasis on the front lines, to shoulder the heavy responsibility of passing knowledge of the professional beauty beauty consultant. Clarins Paris at the headquarters of the beauty training department is among all departments to prepare the largest and the largest number of sectors.
Clarins success, thanks to its effectiveness outstanding care products, as well as respect for the customer as the basis of the corporate culture.
In addition, the 1987 launch of Clarins Eau Dynamisante fragrance of maintenance, but also for the maintenance of sex, gender may be used for the appeal. This concept of maintenance of perfume, most recently in the market for cosmetic Wei, and many brands have raced to offer the maintenance of non-alcoholic perfume, perfume and the first opening and maintenance of these shares before the trend, and it is Clarins.
clarins products have been a major appeal to botanical ingredients, by 70 early, clarins unique skin care methods have gained an outstanding reputation, when the chemical and chemical composition of the maintenance of the rapid rise of commodities, with natural ingredients-based skin care products are considered obsolete representative, but still insists Mr. clarins philosophy, continue to adhere to its "absolute natural" brand purpose, until today its products are still using pure plant extracts manufacturing, product R & D is based on botanical ingredients as the main aspirations of the fact that its R & D The first bottle of product is the "plant essential oils."All products must be based on the research and development plant essence as the main active ingredient. Sent to customer's skin care beauty handbook clearly referred to a product contained in each plant component, as well as the composition is used.
He gradually, under request of the customer will only be used in skin care center skin care products, mass-produced in some beauty salons and department stores sales, clarins from the broad road to the international brands! Series of facial and body skin care products, in particular the famous Body skin care products, has been the most complete clarins main products.clarins beauty with particular emphasis on the correct transmission of knowledge, with particular emphasis on the front lines for the customer service professional beauty consultant. Head office in Paris, the beauty the training sector is the establishment of the largest and the largest number of sectors. Emphasis on practical, price positioning is quite plain, clarins products are not effective or a miracle in order to effect an immediate appeal, but by a moderate efficacy of plant, so that maintenance of increasingly effective.
clarins in 1980 became the first of the skin care brand in France in 1981 in the United States in the establishment of the first overseas branch offices, is currently marketing more than 100 countries around the world. 11995 years, the Group acquired the French perfume parfac current product line included makeup, perfume, and even a dedicated Men's skin care products, and gradually become an international beauty group. Present clarins man actually in charge of the second generation, clarins son of Mr.-christian courtin-clarins.