"SIMPLE LU XURY" - "simple luxury" is a new life philosophy, BIOTHERM Biotherm as a European fashion brand, is an advocate of this philosophy of life. People in modern cities have gradually grown tired of flashy, pretentious, and too much decoration, eager to return to life authentic. The choice of skin care products is also a purely personal enjoyment, not to show off to anyone else.
    Enter the new millennium, the majority of China's young women no longer satisfied with traditional cosmetics, and legalistic way of life, they are an independent self-confidence, love life, full of vision for the future, their desire to a higher quality of life, eager for more contact with nature, is also eager to give ourselves more time and better care.
    In April 2001, BIOTHERM Biotherm came to China, is to give these young, with their own ideas and demands of women the best gifts. Light and refreshing texture, pleasing packaging, unique attractive color, BIOTHERM Biotherm products that bring the beauty of simplicity and freedom. Pacific Department Store in Shanghai Huaihai store, various types of skin care, Body, whitening, sun, makeup and other products on display at the spacious and bright open frame counter, the water was wavy (BIOTHERM Biotherm signs) shelf display method , so that all of the people through the products at a glance, but are free to pick up products from the display cupboard to appreciate and try to make consumers and BIOTHERM Biotherm become more intimate link between the. As a BIOTHERM Biotherm the first one in China, the image counter, but also the most spacious in Shanghai at cosmetics counters, BIOTHERM Biotherm their products as close as possible to consumers, in order to demonstrate its unfettered pure color. Relying on the nature of the natural, high-tech scientific background, as well as easy-going life of freedom advocates, BIOTHERM Biotherm would like a pure spring water and beautiful nature, as has been the modern Chinese women's favor.