Beijing 1981, "Friendship Store", "Beijing Hotel," and other 9 major shopping malls, restaurants, began selling about 60 varieties of Shiseido cosmetics, soap, toothbrushes, utensils and other products.
Shiseido signed with Beijing in 1983, the first production of technical collaboration agreement, to start selling locally developed brand "Hua-tzu" products.
Shiseido signed with Beijing in 1985, the second production technology collaboration agreement, production and sales of skin care products.
Shiseido and Beijing signed in 1986 a third production technology collaboration agreement.
Shiseido signed with Beijing in 1991, the fourth production technology collaboration agreement to set up a joint venture company Shiseido Liyuan Cosmetics Co., Ltd., began to department store business.
Completed in 1993, Beijing factory.
In 1994, a joint venture brand "Oupo Lai" (AUPRES) on sale.
Cooperation Company in 1998 on the Inspire variety Citic Cosmetics Co., Ltd. was established.
2000 Oupo Lai Sun series has been designated as the Sydney Olympics, Chinese sports delegation dedicated sunscreen skin care products.
2001 Sole Proprietorship Shiseido (China) Research and Development Center Co., Ltd. was established.
2002 Shiseido Yoshiharu Fukuhara, honorary president of Beijing was awarded the title of honorary citizen.
2003 Shiseido (China) Investment Co., Ltd. in Shanghai. Philip Ting Shiseido products listed, supermarkets and convenience stores monopoly officially joined.
2004, Shiseido cosmetics shop business. Shiseido, Japan's Aichi Expo China Pavilion's main sponsor.
2005 Shiseido Co., Ltd., drugs, "Fei Luze" listed. Expansion of China's research and development centers. "Oupo Lai" has become "Chinese Sports Delegation 2005-2008 Asian cosmetic partner."
2006 Shiseido cosmetics store brand "urara Yau Lai" listed. "SUPREMEAUPRES the Modern Oupo Lai Si" listed.
Shiseido brand in 2009 to carry the title "Rubik's cube city" website "Para Para" drills show Chengdu Station Final