In 1872, appeared in Ginza, Tokyo, Japan's first Western-style large pharmacy, Shiseido was born. Today, Shiseido has developed into a century-old international company, by the East and West aesthetics perfect combination of scientific research, is committed to China and people around the world to create a richer life.
    As an international vision of Asian skin specialists, Shiseido has stood the global academic community, cutting-edge research and development of organisms and cosmetics. Its attachment to "make consumers feel pleasure," for the development of the fundamental position that, in full understanding of the basis of Chinese consumers, through the use of Shiseido skin care experience and production technology, adhering to the "high-quality, high-profile, high - service "marketing idea, to respond to the needs of Chinese consumers.
    Shiseido know, corporate evergreen addition to providing quality products and services, but also to win the trust of consumers and society as a whole. Shiseido has consistently adhered to the philosophy, the Shiseido will make every effort for the staff to create a good and harmonious working environment. In order to practice, never unwavering belief Shiseido - so full of responsible corporate citizen, Shiseido also will mobilize all forces and resources for social welfare undertakings, which lasted without a break to contribute.
    Enterprise's prosperity is inseparable from the whole industry and prosperity. From the beginning in China, Shiseido cosmetics in China has been concerned about the development of the industry hope that through its own development and growth in China, affecting the entire development of the industry, but also will make use of or create the opportunity to accumulate a long time in the cosmetics industry, experience, resources, etc. forces to push forward the healthy and orderly manner throughout the industry.