Grade is the gurgling running water, so that colors of life, artistic and refined. Shiseido The hundred years of history, that is, the pursuit of quality and establish a trend-setting innovation process.
    Letter to the establishment of Shiseido Shiseido pharmaceutical company in Tokyo. In 1918, from chrysanthemums, wisteria, plum, and evening primrose flowers such as Japanese Shiseido led the inspiration for the company developed the first build up the reputation of the perfume. Whether it is perfume or a perfume bottle itself is elegant designs exudes a unique charm of a permanent, thus beginning the era of Shiseido's fragrance. The 20th century, 60 years, exporting its first batch of fragrance products sold in the United States to pass across the sea. 20 years later, they break into the European market. In 1957, Shiseido started to develop foreign markets, main products are launched in 1965, "Zen" perfume, which is a full Japanese flavor of the perfume, elegant fragrance, its main characteristics is bamboo fragrance, violet, iris, clove flower, jasmine and rose the performance characteristics of quiet and natural. "Zen" on the bottle and packaging boxes is very fine and delicate golden mosaic classic, inspired by 16th-century temple in Kyoto. "Zen" perfume by Zen enlightenment, full of rich colors of the oriental culture, the pursuit of a spiritual and physical on a completely relaxed, giving the feeling of peace of mind triggered, and can achieve the effect of decompression.
    In Europe and the Americas markets, Shiseido company has introduced a lot of perfume, such as the 1992 launch of the "women's music box," The fragrance has been described as "pure, sensitive, fragrance, inspired by the power of women," the tone of perfume inside fir incense throughout. It is suitable for a variety of occasions, in order to convey a feeling of happiness. In 1998, Shiseido introduced the "sound practice", this floral oriental fragrance with a fresh aroma and well-known. It uses a new formula, its faint scent, such as teenage sentiment, Mi stay for long incense. Multi-angle of the bottle design, showing a more abundant than ordinary perfume bottle shape, a symbol of women's style million species on the other side.
    Shiseido attaches great importance to products, arts and technology integration. In 1960, Shiseido Shiseido Design Studio, the company set up by many famous artists. Shiseido is a pioneer in school aromatic spices of the properties, effects and role, in particular its stability and refreshing is the role of one of the key aromatic science research, such as the aromatic scent can be distributed out of the clock can wake you when you feel Easy pleasure; there are also special perfume used in the factory, it can be to ease the pressure on workers. Shiseido company's research in this area can be described as performance excellence, in 1997, the company launched the "relaxed" perfume is a direct result of this research. The fragrance makes it so special is that, which consists of a variety of oriental flowers, herbs, spices derived, giving you a feeling of melting in nature while also smoothing, nourishing your skin. It emphasizes the perfume of fragrance notes, which is beyond the beyond in the aromatic fragrance, Shiseido hopes to provide users with "a world of leisure and the strange feeling." The face of modern life brought about by tension and stress, maybe only the "relaxed" perfume can make you relax, relieve, release their own.
    Shiseido feature is eclectic, although it has been resounding reputation in the world, but still did not forget by introducing western culture and the integration of Eastern culture to enhance their own strength. Since 1992, Shiseido in turn would "Issey Miyake" perfume, "Jean Paul Gotti," perfume, Carita skin care products and many other international brands into its own unit. Shiseido Company is now the world's largest cosmetics companies in the Japanese mainland, in addition to factories, museums, as well as the Shiseido allowed their entire building, except the sale of its business outside of cosmetic skin care products, more clothing and accessories, as well as wine, cakes and so on. Perhaps, Shiseido's story is not only a story of perfume, but it beauty and the story of this world.
     Fu-establish the original letter Huaizhe unprecedented medical classification system of Japan's great dream of Oriental culture and absorb the essence of Western culture to create the beautiful myth of a generation to generation.
In 1872, former Japanese naval chief pharmacist believed the welfare of the existing trend of Japanese culture center - Ginza, opened Japan's first Western-style pharmacy, which is today's "Shiseido" predecessor. At that time, the pharmaceutical quality of the mixed, the majority of the general public to take herbs for the mainstream, the original letter was just the opposite-fu, the introduction of Western-style pharmaceutical principles and the sincere professional research-based, so that a pharmaceutical industry Shiseido a pioneer in Japan has gradually developed into one of the oldest.
     In 1897, blessing the original release of his first letter to make-up water, Shiseido cosmetics company has since entered the field of formal announcement. And people say it does not require much work, but the Shiseido-date fashion information as is, "information tree", which makes Shiseido addition to the sale of some high-quality drugs, but also the introduction of Western-style specialty pharmaceutical philosophy, developed a high-quality beauty products, together with a series of promotional tools. This is very rare at that time, the community, the time will soon set off a boom Dress, Shiseido's products has thus become the many women's favorite skin-care products. 1910 or so, Fuk the original letter begins to focus all efforts are concentrated in the cosmetics business. At that time, he participated in the Paris Exposition, held on the exotic culture, colorful felt a great sense of excitement and surprise, is determined to such a cultural style back to Japan, with their own business combination. A few years later, he sent his son Shinzo Fukuhara first to the United States to study the Chinese medicine profession, and then traveled to Paris for one year. Shinzo Fukuhara returned to Japan after 20 years, Shiseido has produced from the product to the image of a fundamental change, making the image of both the Oriental style Shiseido, another Western noble temperament.
      After Zhefan learning and preparation, in happiness, under the leadership of the original letter Shiseido gradually transformed into a professional representative of the Western aesthetic cosmetic companies. The success followed to the letter had done the original Fu-century-old ambition. To this end, he identified the Shiseido's business philosophy: Quality, sharing, respect, stability, and good faith, and strive to make products speak for themselves. Such efforts not only to his technical and quality in order to achieve high standards, but also to meet the aesthetic and creative standards.