Shiseido committed to R & D when skin contact is the main raw materials produce comfort agent (formula); R & D foundation to enhance the function and use of powder; study of defense and dry skin from UV damage mechanisms such as the external environment; R & D has "whitening", "anti-aging", "hair growth" and the efficacy of pharmaceutical products, as well as the use can bring a sense of satisfaction research, etc., for the majority to provide consumers with the satisfaction of diversification "value."
       To learn more about consumers, for the sake of consumers, so that consumer satisfaction. Shiseido Group has been to provide consumers with satisfactory products and services as the goal, and we will continue to conduct research and development.
       Exacerbate the situation in today's aging society, prevention, and to improve the growth with age, more and more obvious "wrinkles," "stain", "hair loss," such as skin and hair aging, more and more people are attention. Shiseido research institutions at home and abroad hand in hand through a large number of basic research, efforts to clarify the function of the skin, hair, skin and hair structure, as well as the complex structure of the physical.
       In addition, from the maintenance of skin, hair and normal sexual this perspective, the "anti-aging", "whitening", "hair growth" and "defense Ultraviolet" as a priority research areas, according to the results of basic research were effective exploration and development of pharmaceutical .
       To meet the diversified demands of consumers for cosmetics, Shiseido will Colloid Interface Science-based physical chemistry, polymer and organic and inorganic synthetic chemistry, analytical chemistry and other sciences, the latest insights and research into Shiseido original technology, and applied to products.
       Physical chemistry is applied to the development of research results will only be dissolved in oil composition and stability in the deployment of technology to the make-up water; to improve the emulsion and paste products, greasy feeling; and to enhance pharmaceutical soaked of technology. In addition, by promoting the development of new creative synthesis of useful ingredients at the same time, from the world's many natural materials in the search for a "valuable material", developed with Shiseido original new features of cosmetics ingredients. Sophisticated analytical techniques have been developed to confirm the quality of ingredients and product stability, it is the original technology, practical support Shiseido important area of study.