Nakamaru has repeatedly claimed that the public channels have high-end customers, in fact, take the public route is also a helpless inevitability. Shiseido in China, has been operating for 20 years, the market has established a complete marketing system, but the pill said that the Shiseido's Toiletries and cosmetics sales are completely separate, "because of cost and price considerations, Xihu supplies can not be the Shiseido cosmetics counters in shopping malls to sell, and only a supermarket can be a class of public channels, to achieve our sales targets. "
     If this is successful, the pill Shiseido products in China to achieve a further breakthrough - in the mass channels, where sales of Shiseido products. "We have done the most well prepared, but also 'a hero 3 help'," the pill very confident.
Shiseido launching products because this is entirely imported goods, so sales in China must take agent system. General agent in Beijing to spend the Friends of cosmetics sales center, in fact, the company is Shiseido's first joint venture in China - a subsidiary of a subsidiary of Shiseido Liyuan, so basically no difference Shiseido their own sales.
     Shiseido chose the total wholesalers are in Beijing Itochu Chinese sugar processing companies and the Shanghai Composite, Shanghai Daily Chemical Products Co., Ltd. Fengyuan hair. The two companies are joint ventures between Japan and China, in Japan, Shiseido Company with Itochu has a close business dealings, both sides have a good business processes.
     On the logistics front, the Beijing-ting, the Philippines will establish a logistics base for Shiseido, and commissioned an external company management, cargo logistics base will be sent to the parts of the total wholesalers, and then send the goods by the general wholesale retail stores each and every one. When the company started operations, will be Beijing Pacific Logistics Corporation (a subsidiary of ITOCHU Corporation company) as a logistics base, the future will be based on sales in Shanghai and other regions followed by the establishment of logistics bases.
     Nakamaru said that these will ensure that the Philippine-ting Shiseido's products can be overnight, covered with Shanghai, Beijing, 400 large supermarkets. Construction of this new channel can also help Shiseido to solve the problem of parallel imports. Shiseido hopes to establish a comprehensive and rigorous pill sales channels to curb the phenomenon of parallel imports.