Name from the Chinese "Book of Changes" in "to Zai Kun Yuan, Wan material on it", meaning to foster new life to Shiseido to create new value. "To Zai Kun Yuan, Wan materials students" meaning "praise the virtues of the earth, and she nurtured a new life, creating a new value." Shiseido the name is a reflection of the company's image is to the East and the sense of aesthetics with Western technology and a pioneer in combining business practices. The traditional concepts of advanced technology and combined with the implicit interpretation of Western culture, Eastern culture.